Fractional Growth Marketing Manager (Revenue-Owned) Part Time

We are hiring a Fractional Growth Marketing Manager for 3 locations to own our client acquisition system end-to-end — from paid traffic to booked consults to closed memberships.

This is not a social media role and not a media-buyer-only role. This position is accountable for revenue outcomes, not vanity metrics.

Core Responsibilities

Growth & Acquisition

• Manage Meta (FB/IG) + Google Search ads
• Own cost per booked consult and CPA
• Build and optimize funnels and landing pages
• Implement and manage retargeting campaigns

Conversion Optimization

• Improve website and landing page conversion rates
• Optimize forms, calendars, and booking flows
• Reduce friction from lead → booked consult → show

CRM & Automation (GoHighLevel)

• Manage lead follow-up sequences (SMS/email/call)
• Optimize speed-to-lead (<60 seconds)
• Improve show rates and no-show recovery

Messaging & Creative Direction

• Develop ad hooks and offers based on sales call insights
• Improve lead quality through better pre-qualification
• Continuously test and iterate creative and copy

Sales Alignment

• Weekly alignment with ownership / sales lead
• Track lead quality feedback and objections
• Optimize marketing based on what actually closes

KPIs (Non-Negotiable)

• Cost per booked consult
• Show rate %
• Cost per new member (CPA)
• Net new members per month
• Lead → booking %
• Booking → show %

Who This Role Is NOT For

• Social media managers
• Influencers or content-only marketers
• Media buyers who don’t touch funnels or sales
• Anyone who avoids revenue accountability

Job Type: Part-time

Pay: $3,000.00 – $6,000.00 per month

Expected hours: 20 – 30 per week

Work Location: Hybrid remote in Allen, TX