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Fractional Communications Director — Healthcare B2B
Part-Time Contract (1099) | Remote (US) | 15–20 hours/month
Compensation: $1,500–$3,000/month base retainer + per-placement performance bonuses
About Neolytix
Neolytix is a 14-year-old healthcare management services organization (MSO) headquartered in Chicago, serving 270+ provider organizations nationwide across revenue cycle management, credentialing and payer enrollment, patient access, and payer contract analytics. We are entering a high-visibility growth phase, including the commercial launch of InCredibly, our proprietary credentialing and enrollment platform, and we need our leadership and our story in front of the healthcare trade press.
The Role
We are hiring a fractional communications director — an individual practitioner, not an agency — to build and run our earned media program. You will work directly with the CEO and alongside our in-house marketing team, which handles content production. Your job is strategy, pitching, and media relationships. You will not be writing blog posts.
This is a 3-month pilot engagement at 15–20 hours per month, with the expectation of a longer-term relationship (and expanded scope) if the pilot produces placements.
What You Will Own
- Earned media placements in healthcare B2B trade outlets — quotes, features, and contributed articles in publications such as Becker’s, Modern Healthcare, Fierce Healthcare, MedCity News, HealthLeaders, Healthcare Dive, HIT Consultant, Medical Economics, and Physicians Practice.
- Executive visibility. Ghostwrite bylines and commentary for the CEO; position him as a voice on credentialing, payer enrollment, RCM, and MSO economics.
- Proactive pitching. 4–6 tailored pitches per month tied to news hooks, regulatory changes, and proprietary data/insights we supply.
- Reactive commentary. Monitor journalist source requests (Qwoted and similar) and turn around expert commentary fast.
- Podcast, speaking, and awards pipeline. Secure podcast appearances and speaking slots (MGMA, HFMA, Becker’s events and similar) and manage industry award submissions.
Required Experience
- 7+ years in communications/PR, with a meaningful portion focused on healthcare B2B (provider services, health IT, RCM, payer, or adjacent). Consumer health, wellness, and lifestyle PR do not qualify.
- Placements you personally secured in healthcare trade outlets within the last 18 months. You will be asked for live links, and we will read them.
- Working relationships with reporters and editors covering healthcare business, RCM, and health IT. You will be asked to name them and describe the angle you would pitch.
- Founder/C-suite ghostwriting experience — you can capture an executive’s voice and produce publish-ready bylines.
- Fractional or small-company track record. You know how to generate results on a lean retainer without an agency machine behind you.
This Role Is Not For You If
- You are an agency planning to staff this with a junior account executive.
- Your core offering is press release writing and wire distribution.
- Your placement history is pay-to-play (contributor networks, sponsored content, council memberships).
- Your healthcare experience is consumer wellness, supplements, or provider marketing to patients.
Compensation Structure
Base retainer of $1,500–$3,000/month depending on experience, plus per-placement bonuses tiered by outlet ($250–$1,000 per earned placement). We would rather pay for outcomes than activity, and the structure reflects that. The 3-month pilot is renewed or ended based on placements and pitch quality.
How to Apply
Applications that skip any of the following will not be reviewed:
- Five live links to earned media placements you personally secured in healthcare B2B outlets in the last 18 months. Identify your role in each (pitched, ghostwrote, secured the interview).
- Two or three reporters or editors you would pitch a credentialing-platform story to, with a one-line angle for each.
- Your monthly retainer expectation for 15–20 hours/month, and confirmation you are an individual practitioner (not an agency).
Neolytix is an equal opportunity employer. This is a 1099 contract engagement; candidates must be authorized to work in the United States.
Compensation
$ 15000 – $ 30000 per month
