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Join an award-winning communications agency recognized for nearly three decades of innovation, client success and industry-leading storytelling. MediaSource is looking for a fractional SDR to identify the right prospective clients and start the conversations that build our new business pipeline.
This role starts with research, not the inbox: using our ideal client profile (ICP) as your compass, you’ll find the right prospective clients — public relations directors, communications leaders, marketing officers — through your own research across industry sources, LinkedIn, and other tools. Once you’ve identified a good-fit prospect, you’ll enter and organize them in our CRM, then lead a targeted, email-first outreach effort to open the door. This is not a cold-calling role. Our sales cycle is long so we need someone who thinks in nurture sequences, not quick closes, and who’s comfortable playing the long game with thoughtful, well-timed touches rather than volume dialing.
You’ll own prospecting and outbound execution end to end: researching and sourcing target accounts, building them out in the CRM, writing and refining email sequences, managing follow-up cadences, and handing off warm conversations to our leadership team for discovery calls.
WHAT YOU’LL DO
- Identify the right customer. Research and source prospective clients against our ideal client profile (ICP) —public relations directors, communications leaders, marketing officers — using outside research and tools, then enter and prioritize them in the CRM
- Build and maintain target contacts, account lists and deals in the CRM, keeping records accurate, deduplicated, and organized by segment and priority
- Lead initial outreach via email — write, test, and iterate multi-touch sequences with real copy that reflects our voice and positioning, not scripts off a dialer
- Manage a CRM-based cadence across a long sales cycle, tracking opens, replies, and where each prospect sits in the funnel
- Personalize outreach using timely hooks (news, funding rounds, leadership changes, industry moments) rather than generic templates
- Qualify inbound replies and schedule discovery calls for the agency’s principals
- Own ongoing CRM hygiene — accurate, deduplicated, up-to-date records as prospects move through the pipeline
- Report weekly on pipeline metrics: sends, opens, replies, meetings booked, and conversion by stage including attending (virtually or in person) a weekly sales meeting
- Continuously refine targeting criteria, subject lines, sequencing, and messaging based on performance data
ENGAGEMENT DETAILS
Structure: Fractional / contract (1099) — not a full-time role
Initial Contract: August – December, 2026
Time Commitment: 8–12 hours per week, flexible schedule
Compensation: Monthly retainer of $1,500 – $2,000 per month, calculated based on hours worked, plus performance bonuses for every new signed retainer client or project you source.
Location: Remote/Central Ohio: The agency is headquartered in Columbus, Ohio; preference given to local candidates open to occasional in-person meetings and touchpoints.
Reporting To: Agency Principal / Head of Business Development
Tools Provided: CRM access, email sending domain/infrastructure, ideal client profile (ICP) and starter research resources
Requirements
- CRM expertise — top priority. Demonstrated hands-on skill running a CRM (e.g., HubSpot, Pipedrive, Salesforce or similar) as the system of record for prospecting: entering and organizing new prospects, managing pipeline stages, and keeping data clean as records move through the funnel. This is the most important qualification for this role
- 2+ years of SDR, business development, or growth marketing experience in a professional services or agency environment
- Proven track record researching and identifying right-fit prospects and running email outbound campaigns — not cold-call metrics
- Strong, clean writing; you can sound like a person, not a template
- Comfort with a long, relationship-driven sales cycle and the patience to nurture prospects over months, not days
- Self-directed — you’ll be managing your own targeting, pipeline, and cadence with light oversight
- Bonus:experience selling public relations, marketing, or communications services, or an understanding of how communications agencies pitch new business
Compensation
$ 35 – $ 45 per hour
