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Full job description
About the Role
We’re building a new B2B CRM and are approaching our first launch. The product is nearly complete, development is handled, and we’re now looking for an experienced Product Marketing / Go-To-Market consultant to help us shape how this product is positioned, branded, and introduced to the market.
This is a pre-launch, early-stage engagement. There is no marketing team yet — you’ll be working directly with the founder to define the foundation.
This role is ideal for someone who has helped launch SaaS products before and enjoys turning complex products into clear, compelling market stories.
What You’ll Do
Brand & Positioning
- Review and sanity-check existing branding (logo, name, tone, visual direction)
- Ensure brand aligns with target customer expectations and trust signals
- Recommend improvements only where necessary (no unnecessary rebrands)
Product Messaging & Vision
- Clarify ideal customer profile (ICP) and core use case
- Define the product’s primary value proposition and differentiation
- Translate founder vision into clear, customer-facing messaging
- Help craft homepage headlines, pitch narrative, and demo story
Go-To-Market Strategy
- Define initial go-to-market plan for launch
- Recommend pricing posture, trial vs demo approach, and early traction strategy
- Identify the most realistic early acquisition channels
- Create a simple, focused launch roadmap (lean, not flashy)
Founder Collaboration
- Act as a strategic partner and thought partner
- Ask tough questions and challenge assumptions when needed
- Help avoid common early-stage SaaS marketing mistakes
What We’re Looking For
Required Experience
- Proven experience in Product Marketing, GTM, or Fractional CMO roles
- Background in B2B SaaS (CRM experience is a strong plus)
- Experience launching products from pre-launch to first customers
- Strong positioning, messaging, and market-strategy skills
Nice to Have
- Experience working with early-stage founders
- Familiarity with founder-led sales or early revenue validation
- Ability to balance strategy with practical execution
What This Is (and Isn’t)
This is:
- Strategic, hands-on, early-stage work
- High-impact foundational role
- Flexible, fractional, short-term engagement (with potential to extend)
This is NOT:
- A social media or content posting role
- A junior marketing position
- A large-budget brand redesign project
Job Types: Full-time, Part-time, Contract
Pay: $73,608.31 – $88,646.57 per year
Expected hours: 20 – 40 per week
Work Location: Hybrid remote in Brentwood, CA 94513
