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Overview We are seeking an energetic and strategic Fractional Director of Client Engagement & Company Growth to lead our client relationship initiatives and drive sustainable business expansion. This pivotal role combines innovative marketing strategies, data-driven decision making, and leadership to elevate client satisfaction and accelerate company growth. As a key driver of engagement, you will craft compelling campaigns, optimize conversion pathways, and foster long-term partnerships that propel our organization forward. This is an exciting opportunity for a motivated professional passionate about leveraging analytics and marketing expertise to make a measurable impact.
Duties Develop and implement comprehensive client engagement strategies that enhance satisfaction, retention, and advocacy. Lead marketing controlled experiments research to identify opportunities for improving client interactions and campaign effectiveness. Oversee social media advertising campaigns, ensuring alignment with brand goals and audience targeting for maximum reach and engagement. Utilize web analytics reporting tools to monitor website performance, user behavior, and campaign metrics, translating data into actionable insights. Drive conversion rate optimization (CRO) initiatives by analyzing user journeys and testing improvements to increase lead generation and sales conversions. Manage marketing projects from inception to completion, coordinating cross-functional teams to meet deadlines and objectives. Conduct ongoing marketing analytics to measure campaign success, identify trends, and inform strategic decisions for growth initiatives.
Skills Expertise in web analytics reporting tools such as Google Analytics or similar platforms. Proven experience in conversion rate optimization (CRO) techniques to enhance digital performance. Strong background in marketing controlled experiments research to validate strategies before full deployment. Skilled in designing and managing social media advertising campaigns across multiple platforms. Data-driven decision making with the ability to interpret complex datasets into clear recommendations. Knowledge of paid search marketing strategies including SEM (Search Engine Marketing) best practices. Excellent project management skills within marketing environments, ensuring timely delivery of initiatives. Proficiency in marketing analytics tools to track performance metrics and optimize campaigns effectively.
This role offers a dynamic environment where your innovative ideas will directly influence our growth trajectory while working with a passionate team dedicated to excellence. Join us if you’re ready to energize our client engagement efforts through strategic thinking, analytical prowess, and creative execution!
Compensation
$ 4000 – $ 8000 per month
